In fact, the European Union proposed a standardized practice of digital passports for textiles(Opens in a new tab) last March, a facet of its Circular Economy Action Plan(Opens in a new tab) which is part of the EU’s larger 2050 climate neutrality target and the European Green Deal(Opens in a new tab).
Still, consumer attitudes may have to shift.
At this year’s London Fashion Week(Opens in a new tab), the growing intersection between fashion and technology took an innovative form digital clothing tags.
Backstage at the Ahluwalia show(Opens in a new tab) in February, I saw these tags attached to pieces from the British brand’s latest collection, in a partnership with Microsoft and software platform EON(Opens in a new tab).
Fashion is amongst the most polluting industries(Opens in a new tab) on the planet, producing 20 percent of global wastewater(Opens in a new tab) and 10 percent(Opens in a new tab) of all greenhouse gas emissions.
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