Music Executive and founder of Mavin Records, Don Jazzy, has said engaging in giveaways to promote songs or albums does not guarantee that it will sell.
He stated that no music work would sell if people didnt like it, urging young artistes to be more dedicated to their craft and promote their songs very well.
Jazzy was speaking against the backdrop of the successes recorded by Davido with his Timeless album.
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He said he was impressed with Davido not relying on his personality as a music star not to promote his new music project.
Jazzy also charged young artistes in the music business to take a leaf from Davidos book of promoting his album without riding on the wave of his popularity alone.
Davido has been breaking records with the album since its release two weeks ago, topping Apple Music charts and other music platforms across the globe.
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