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How to Easily Start an Affordable Auto Repair Business – Everything You Need To Know

How to Easily Start an Affordable Auto Repair Business – Everything You Need To Know
Written by Okosun John

This post will be your first stepping stone, providing a practical step-by-step approach to starting your affordable auto repair business.

Affordable auto repair service is beneficial to car owners because it reduces the amount customers spend on vehicle maintenance and repair when their vehicle fails.

The availability of an affordable auto repair serviceman allows car owners to save money on expensive mechanical shops.

It also means they won’t have to waste time bringing their car to the shop for routine maintenance such as oil changes and tune-ups.

An affordable auto repair service allows customers to go about their daily lives while their vehicles are being inspected and repaired.

You will only need to commit your time and availability to provide the convenience that your customers desire.

In this post, you’ll learn how to start an affordable auto repair business.

This post will be your first stepping stone, providing a practical step-by-step approach to starting your affordable auto repair business.

We will go over topics such as conducting market research, conducting competitive analysis, writing a business plan, and raising money from angel investors.

it is critical that you read this post from the beginning to the end.

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So that you can have a clear understanding of how to an affordable auto repair business.

Conduct Market Research

The first thing you should do before starting an affordable auto repair business is conduct market research.

Consumer behavior and economic trends are combined in market research to confirm and improve your business idea.

it is critical to understand your customer base from the start.

Market research allows you to reduce risk while increasing your chances of business profitability.

Collect demographic data to better understand the opportunities and constraints for gaining customers.

This can include demographic information such as age, wealth, family, interests, or anything else relevant to your affordable auto repair business.

Then to get a good sense of your market you should answer the following questions;

  1. Demand: Is affordable auto repair in high demand
  2. Market size: How many people are likely to be interested in your affordable auto repair?
  3. Economic indicators: What is the income range and employment rate of your potential customers?
  4. Locations: Where do your customers live and where can your business reach
  5. Market saturation: How many affordable auto repair options do consumers already have
  6. Pricing: how much are potential customers willing to pay

For these alternatives, you will want to stay current on small business trends.

it is critical to understand the specific market share that will impact your profits.

You can conduct market research using existing sources or you can conduct your own research and reach out directly to consumers.

An existing source can save you a lot of time and energy but the information may not be as tailored to your target audience, as you would like.

Use it to answer both general and quantifiable questions such as industry trends, demographics, and household incomes.

Asking consumers directly can provide you with a clearer understanding of your specific target audience.

Direct research on the other hand can be time-consuming and costly.

Use it to respond to questions about your specific business or customers such as reactions to your logo, changes you can make to purchasing experience, and where customers might go instead of your business.

Direct research methods include surveys, questionnaires, focus groups, and in-depth interviews.

Conduct Competitive Analysis

Following market research, the next step is to conduct a Competitive Analysis to identify a market advantage.

A competitive analysis allows you to learn from businesses that compete for your potential customer.

Credits: Pixabay

This is critical for defining a competitive advantage that generates long-term revenue for your affordable auto repair business.

Your competitive analysis should identify your competitors by product line or service as well as a market segment.

Here are some characteristics to look for in the competitive landscape;

  1. Market share
  2. Strengths and weaknesses
  3. Your window of opportunity to enter the market
  4. The importance of your target market to your competitors
  5. Any obstacles that may impede your entry into the market and
  6. Secondary or indirect competitors who may have an impact on your success.
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There may be numerous affordable auto repair businesses competing to serve the same market that you are.

The level of competition, the threats of new competitors or services, and the effect of suppliers and customers on prices are all important factors to consider.

Create a Business Plan

You should write a business plan after conducting a competitive analysis.

To determine a market advantage, a good business plan will walk you through each stage of starting and running your affordable auto repair company.

Your business plan will serve as a roadmap for how to structure, run and grow your affordable auto repair venture.

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It’s a method of organizing your thoughts about the most important aspects of your affordable auto repair business.

Business plans can assist you in obtaining funding or attracting new business partners.

Investors want to know that they’ll get a good return on their investment. Your business plan will be the tool you use to persuade others that work with you or for investing in your affordable auto repair company.

You should choose a business plan format that works for you. There is no correct or incorrect way to write a business plan.

What matters is that your plan meets your requirements.

The majority of business plans fall into one or two categories;

  • traditional or
  • lean startup

Traditional business plans

These are more common. They follow a standard format and encourage you to go into details in each section. They usually necessitate more work upfront and can be many pages.

Lean startup business

These business plans are less common but they still follow a standard format.

They concentrate on summarizing only the important points of your plan’s key elements. They can be made in as little as an hour and are usually one page long.

if you are very detail-oriented want a comprehensive plan or intent to seek funding from traditional sources you may prefer a traditional business plan format.

You are not required to follow a specific business plan outline when writing your business plan instead use the sections that make the most sense for your affordable auto repair company and its requirements.

Traditional business plans include some of these 9 sections;

Executive summary

Tell your readers about your affordable auto repair company and why it will be profitable.

In a few sentences include your company’s mission statement, product or service, and basic information about its leadership, team, employees, and location.

if you intend to seek funding you should also include financial information and high-level growth plans.

Company description

Provide detailed information about your affordable auto repair company in your company description.

Explain in detail how your affordable auto repair company solves mechanical repair problems. Make a list of consumers organizations or businesses that your company intends to serve.

Describe the competitive advantages that will help your affordable auto repair company succeed such as; is your team comprised of experts or have you found the ideal location for your business?

This is the place to talk about your company’s strengths.

Market research

You’ll need to be well versed in the auto repair industry outlook and target market competitive research will show you what other companies are doing and their strengths.

Look for trends and themes in your market research such as;

  • what are the actions of successful competitors?
  • what makes them so effective? and
  • also are you able to do it better

This will be the time to respond to these questions.

Management and organization

Tell your reader how your affordable auto repair company will be organized and who will be in charge.

Describe your company’s legal structure.

Indicate whether your plan to incorporate your affordable auto repair business as a C or S corporation, a general or limited partnership, or as a sole proprietorship or limited liability company (LLC) in your company.

Use an organizational chart to show who is in charge of what.

Demonstrate how each individual’s unique experience will contribute to the success of your venture.

Consider including resumes and curriculum vitae for key members of your team.

Service line

Describe affordable auto repair as a service you provide.

Describe how it benefits your customers and the service life cycle. Share your intellectual property plans such as copyright or patent filings.

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Explain in detail if you are conducting research and development for your service or product.

Sales and marketing

A marketing strategy cannot be approached in a single way. Your strategy should evolve and change to meet your specific requirements.

This section’s goal is to describe how you plan to attract and retain customers.

You’ll also describe how a service payment will take place.

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This section will be referred to later when making financial projections so make sure to thoroughly describe your entire marketing and sales strategy.

Request for funding

If you’re requesting funding this is where you’ll detail your funding needs. Your goal is to clearly explain how much funding you’ll require over the next five years and how you intend to use it.

Indicate whether you want debt or equity.

The terms you want and the length of time your request will last.

Provide a detailed description of how you intend to use your funds, indicate whether you require funds to purchase equipment or materials, pay salaries or cover specific bills until revenue increases.

Include a description of your future strategic financial plans such as debt repayment or the sale of your affordable auto repair business.

Financial Projections

Financial projection should be included with your funding request.

Your goal is to persuade the reader that your affordable auto repair company is stable and will be highly profitable.

Include income statements, balance sheets, and cash flow statements for the last three to five years if your affordable auto repair company is already established.

if you have any other collateral that could be used to secure a loan, make sure to include it as well.

Provide a financial forecast for the next five years.

Forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets are all included be even more specific in the first year.

Using quarterly or even monthly projections make certain that your projections are clearly explained and that they correspond to your funding request.

This is an ideal place to use infographics to tell your company’s financial story.


Provide supporting documents or other materials that were specifically requested in your appendix.

Credit history resumes, product pictures, letters of reference, license permits, patents, legal documents, and other contracts are all common items to include.

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You may prefer a lean startup format if you need to explain or launch your business quickly.

If your business is relatively simple or if you intend to change and refine your business plan on a regular basis.

Lean startup formats are diagrams that describe your company’s value, proposition, infrastructure customers, and finances.

Credits: Pixabay

Using only a few elements they are useful for visualizing trade-offs and key facts about your company.

A lean startup template can be created in a variety of ways. The following are the nine components of a lean business plan;

Key Partnerships

Take note of other businesses or services with which you will collaborate to run your business. Consider vendors, manufacturers, subcontractors, and other strategic partners.

Key Activities

Make a list of the ways your company will gain a competitive advantage. Highlight activities such as selling directly to consumers or utilizing technology to participate in the sharing economy.

Key Resources

List any resources you will use to provide value to your customers. Staff, capital, and intellectual property may be among your most valuable assets.

Remember to take advantage of any business resources that may be available to women, veterans, Native Americans, and HUBZone businesses.

Value Proposition

Make a clear and compelling statement about your company’s unique value to the market.

Customer relationships

Describe how your customers will interact with your company. is it automated or human to human? should it be done in person or online?

Consider the customer’s experience from the beginning to the end.

Customer segments

When naming your target market be specific because your business will not be for everyone.

It is critical to have a clear idea of who your business will serve.


Make a list of the most important ways you’ll communicate with your customers.

Most businesses use a combination of channels that they optimize over time


Will your company prioritize cost-cutting or value additive initiatives?

Define your strategy and then list the most significant cost associated with pursuing it.

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9 revenue streams describe how your company will make money; direct sales, membership fees, and the sale of advertising space are a few examples.

If your business has multiple revenue streams make a list of all of them following the completion of your business plan.

Secure Funding

The next step is to secure funding for your venture.

Starting a business costs money. One of the first and most important financial decisions most business owners make is how to fund their venture.

Credit: Pixabay

How you choose to fund your business may have an impact on how you structure and run it.

Every company has unique requirements and no financial solution is one size fits all your personal financial situation and business vision will shape your company’s financial future.

Once you’ve determined how much start-up funding, you’ll require, the next step is to determine how you will obtain it.

Let’s talk about how to fund your own affordable auto repair business.


Self-funding also known as bootstrapping allows you to use your own financial resource to support your affordable auto repair business.

Self-funding can take the form of borrowing money from family and friends, using your savings account, or even tapping into your 401k.

You retain complete control over your affordable auto repair business when you sell funds but you also assume all of the risks.

Be cautious not to spend more than you can afford and be especially cautious if you decide to withdraw funds from retirement accounts early.

You could face costly fees or penalties or you could jeopardize your ability to retire on time.

So, consult with the administrator of your plan and a personal financial advisor first.

Venture Capital

Another option is to raise venture capital from investors.

Venture capital investments can provide you with the funding to start your affordable auto repair business venture.

Capital is typically offered in exchange for a stake in the company and an active role in its operation.

In a number of important ways, venture capital differs from traditional financing.

Typically venture capital focuses on high-growth companies rather than depth.

They invest capital in exchange for equity. They also take higher risk in exchange for potentially higher returns and it has a longer investment time frame than traditional financing.

Mostly all venture capitalists will want a seat on the board of directors at the very least as a result be willing to give up some control and ownership of your company in exchange for funding.

There is no certain way to obtain venture capital but the process generally follows a standard sequence of basic steps;

Find an investor

Look for individual investors also known as angel investors or venture capital firms.

Make sure to conduct sufficient background research to determine whether the investor is reputable and has experience working with startup companies.

Share your business plan

Your business plan will be reviewed by the investor to ensure that it meets their investment criteria.

Most investment funds focus on a specific industry, geographic region, or stage of business development.

Go through due diligence reviews

The management, team, market, products and services, corporate governance documents, and financial statements of your company will be scrutinized by the investors.

Negotiate the terms

If they decide to invest, the next step is to present an agreement on a term sheet that outlines the terms and conditions under which the fund will make an investment.


You can get the investment once you agree on a term sheet.

when a venture fund invests, it becomes an active participant in the company.

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Venture capital is typically provided in rounds as the company achieves milestones. Additional rounds of financing are made available with price adjustments as the company executes as planned.

Rounding up…

Starting an affordable auto repair is different from other side hustles and full-time jobs in a way.

One of your major goals in this business is to ensure your services are extremely affordable to customers. It also has to be cheaper than your competitor.

These are the exact reason you need to start by market and competitor analysis.

In order to know what others are charging and what you can charge.

Raising funds will also help you better organize the business.

Hopefully, this guide helps you start an affordable auto repair.

About the author

Okosun John

A B.Eng. holding mechanical engineer with love for content creation and web development.

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