How to make your advertising make money? i.e. How can you make your advertising more profitable?
Many companies don’t even know where to start when it comes to making their marketing and advertising efforts pay off, but if you’re reading this article, you’re already on the right track!
The first step to marketing profitably is finding ways to make your existing customers spend more with you, which we’ll talk about in this article.
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Let’s get started!
Here is a break down of what we will be covering today.
5 Beginner Friendly Ways To Make Your Advertising Profitable
If you want to make money from your advertising, you need to know how to create ads that are profitable. Here are five ways to create ads that will make you money
1) Know What You Need To Do First
When it comes to advertising, you need to know what your goal is. Do you want more website visitors? More people signing up for your email list? More customers buying your product? Once you know what you want, you can create ads that are designed to get results.
For example, if you’re looking to build your email list, the ad will ask someone to subscribe to a newsletter or blog post update. If you’re looking for more sales leads, the ad might ask someone interested in buying a product.
I highly recommend setting SMART goals (Specific Measurable Achievable Realistic and Time-bound) so that you’ll be able to track whether or not the campaign was successful. And remember – every day is different!
2) Determine Who Will See The Ad And How They Will See It
There’s no use in spending money on advertising if no one will see it. You need to determine who your target audience is and where they congregate. Are they on social media? Do they read certain publications? Once you know where they are, you need to decide what kind of ad will be most effective.
A static image? A video? Something interactive? Creating an advertisement that fits the preferences of your target audience will make them more likely to pay attention. It can also save you money by making sure that you’re using the right medium for your product or service.
3) Decide On The Best Time Of Day To Send A Message
To make your advertising more profitable, you need to decide on the best time of day to send a message. Depending on your product or service, you’ll want to target different times of day. For example, if you’re selling a morning beverage, you’ll want to target early risers.
If you’re selling a new phone, you’ll want to target people during their lunch break. By targeting your audience at the right time, you’ll be more likely to get their attention and make a sale.
When determining the best time of day to send a message, consider what other marketing messages your potential customers are seeing throughout the day and how much noise there is for them in general.
The more noise there is in general, the less effective any one piece will be so we recommend cutting back on messaging during these busy periods. It can also be helpful to check sites like Hootsuite or Social Bro (or another social media management tool) to see when your followers are most active online.
As with all things related to timing, this information is not set in stone – it’s constantly changing as life goes on – but it’s a good place to start when you’re trying to determine the best time of day for your campaign.
4) Pay Attention To Conversion Rates And Landing Pages
Your conversion rate is the number of people who take the desired action divided by the total number of people who see your ad. In order to increase your conversion rate, you need to pay attention to your landing page.
Does it match what the person clicked on? Does it have a clear call-to-action? Is it professionally designed? If not, then don’t expect that person to convert into a customer. You should also be tracking how many people are clicking through to your website and how many are buying something.
Once you know this information, you can make changes in the next campaign. For example, if you notice that not many people click through to your site but those who do buy something, then this may mean that there’s a disconnect between your ads and landing pages or copy.
Try changing the design of your landing page so that it matches the ad, simplifying text, or having a strong call-to-action. But don’t stop at just one test!
There could be more than one reason for these low conversions; try another idea to figure out why they’re happening.
5) Double-Check Your Budget
It’s easy to get caught up in the excitement of starting a new business and spending money on advertising without stopping to think about whether or not it’s actually going to be profitable.
But if you want your business to be successful, it’s important to double-check your budget and make sure that your advertising spend is actually going to make you money.
The easiest way to do this is by using what’s called an ROI (return on investment) calculation. To calculate ROI, simply divide the amount of money you spent by the amount of revenue generated by your campaign.
For example, if you invested $10,000 and earned $30,000 in revenue as a result of that campaign (a ratio of 3:1), then your ROI would be 300%.
Conclusion: How To Make Your Advertising Make Money
- If you want to make your advertising more profitable, start by setting a clear goal. What do you want your ad to achieve?
- Once you have a goal in mind, make sure your ad is targeted to the right audience. Who are you trying to reach with your message?
- Keep your ad focused and on-point. Don’t try to cram too much information into one ad.
- Make sure your ad is visually appealing and easy to read. No one wants to look at a cluttered, confusing ad.
- Finally, track your results and analyze your data. See what’s working and what’s not working, and adjust accordingly.