With mobile apps being the goto channel for consumers in Nigeria, special periods like the Holy Month of Ramadan will be key for mobile marketers going forward.
This comes as a result of new data from AppsFlyer which compared mobile app trends in Ramadan 2023 to Ramadan 2022 to reveal that overall installs of mobile apps were up by 19 in the country.
Linking this data back to a recent joint report by AppsFlyer amp Google on the mobile app industry in Africa, showing a yearonyear rise of 33 on mobile app installs from 2021 to 2022 in Nigeria, Michael Zaitsev, Managing Director West Africa amp CIS at AppsFlyer said As mobile marketers continue to navigate the congested mobile app space, it is clear that targeting special holidays can play a pivotal role in a companys fortunes with getting ahead of the competition.
Given that consumers in Nigeria are fiercely mobilefirst, organisations looking to boost customer engagement would be wise to maximise their customer acquisition efforts during the Holy Month of Ramadan.
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