The End of Influencing on Instagram (www.wired.com)

Caitlin could hop on Instagram from time to time and show little bits and pieces of her life but not make herself the focus of her livelihood. I dont want to always kill myself to be so present on Instagram, she said.

Couldnt she just stop showing the personal side of her life and keep her accounts strictly fashion or lifestyle

And if shes not doing her best, if shes doing the job only halfway, she doesnt think she will be able to continue.

Like many other influencers, Caitlin is thinking of diversifying.

She cant do it for the rest of her life.

Shes not thinking of nuking her accounts or anything.