This Botswana-based AI startup is looking to revolutionise marketing in Africa. Here is how they plan to do it (techcabal.com)

This Botswana-based AI startup is looking to revolutionise marketing in Africa. Here is how they plan to do it

Advertisement

This move is further explained by cofounder and CEO Nomsa Makgabenyana in an interview with TechCabal.

We started in 2018 building ad hoc and bespoke software solutions mainly in the insurance space for sales and operational teams to boost their productivity and to be able to get the maximum results from the data that they have, she said. Last year, we then decided to completely pivot from that business to build and solely focus on our AI too, Seipone.ai

Seipone.ai is a Botswana based AI startup which is building an enterprise softwareasaservice product which seeks to revolutionise the way brands understand their customers.

Initially founded in 2018 as Seriti Insights which was a software consultancy firm, Seipone.ai made a full pivot to AI in April 2022, deciding to focus entirely on its enterprise AI SaaS product.

The rise in popularity of OpenAIs conversational AI chatbot, ChatGPT, has seen the entrance into mainstream culture of consumer facing AI tools.

Keypoints

    • A pivot worth making
    • Expansion ambitions
    • Marching forward
    • Get the best African tech newsletters in your inbox

Report

2.9k Points

What do you think?

2.9k Points

Leave a Reply