How important are marketing ethics when it comes to your purchase decisions?
If you are like most consumers, ethics matters a lot.
Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world.
Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.
What are the most crucial marketing ethics you should follow? How will you integrate it with your paid campaigns?
Let’s begin by discussing the basics of marketing ethics.
What Are Marketing Ethics and Why Are They Important on Social Media?
Marketing ethics means having principles for your paid campaigns.
It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers.
It requires companies to build campaigns and make decisions based on a moral perspective…