- Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time.
- Google Trends is a powerful tool that lets you gauge this and more.
- With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for.
- You also get deeper dives into related topics, predictions, and how to overcome blind spots.
As an SEO professional, we’re sure that there’s one word you’ve heard and used often, and that is, “keywords”. After all, if you know what people are searching for, you can create content that guides them to your site. A great way to identify effective keywords is by using Google Trends, one of the world’s largest real-time datasets. It can give you an insight into what people are searching for, interested in, and curious about.