Google Passage Ranking & Scroll To Text/Snippet Unrelated

With the launch of passage ranking this past week, there has been a lot of confusion about if you can “see” these in the Google search results. The answer is no, you cannot see them in the search results as we covered last week, December 2020 and in October 2020.

Back in October, Danny Sullivan of Google said “It’s not going to look any different. It’s just a way to better identify web pages that are relevant to a query.”

In December 2020 I asked Danny if it would look different, he said no:

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