With the launch of passage ranking this past week, there has been a lot of confusion about if you can “see” these in the Google search results. The answer is no, you cannot see them in the search results as we covered last week, December 2020 and in October 2020.
Back in October, Danny Sullivan of Google said “It’s not going to look any different. It’s just a way to better identify web pages that are relevant to a query.”
It’s not going to look any different. It’s just a way to better identify web pages that are relevant to a query. The way we show relevant pages now? Still the same if we show a page based on improved ranking technology.
— Danny Sullivan (@dannysullivan) October 22, 2020
In December 2020 I asked Danny if it would look different, he said no:
Why would they? It’s like asking if link analysis results look different. Or if BERT analysis looks different. It’s just another ranking factor. It doesn’t change the look of results.
— Danny Sullivan (@dannysullivan)