Google’s John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search. He said on Twitter “domain name or URL length is not a factor, adding that “shorter is not better for SEO.”
He also said “I can see how people might like short & sweet domain names, but there’s definitely no SEO bonus attached to them like that.”
There is one other point he made that Google uses “length lightly for canonicalization, but that’s choosing between 2 versions of the same thing (eg, /home/ vs /home/index.html).” We covered this in 2016 when Google said they prefer to canonicalize to the shorter URL.
Here are the tweets referenced here:
Domain name or URL length is not a factor. Shorter is not better for SEO. Maybe better or easier for marketing, which is separate.
We do use…