SEO A/B Split Testing 101


Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel. 

A/B Tests are the way to go - by setting control and variation, you can measure the estimated impact before scaling up changes. But when it comes to SEO, it’s not as easy as it sounds.

Why? The Reason for SEO A/B Testing

SEO can be tricky. In order to maintain & improve its dominance in the search engine market, Google is constantly tweaking its algorithm - making the art of SEO a game of constant adjustments. 

There were several core updates in the past year that generated significant buzz in the industry. Still, the reality is that Google makes, on average, multiple changes to its search algorithm every day ( totaling in the thousands each year).

This dynamic nature of search makes your pursuit of higher SERP visibility & click-through rates that much...

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