Arguably, the most important webpages for any marketer are the search engine results pages (SERPs). These results are what return when someone searches for a particular query.
Marketers know these valuable results pages influence the traffic your site sees and, therefore, the long-term success of your business, so the goal is to get your website ranked as high as you can on these pages.
In this post, we’ll walk you through what you need to know about SERPs. Specifically, we’re going to focus on Google SERPs.
We’ll also go over how to optimize for key features so that you can improve your site’s click-through rates (CTRs) and earn more qualified traffic.
Why Are SERPs Important?
The SERPs are the pages users see when they perform a search on the search engine. These pages rank relevant results according to the search engine algorithm’s understanding of their relevance and usefulness.
Below is an example of the top of the SERPs for…