Mercy
Frazer Handondo, cofounder of Forest Africa Zambia
Forest Africa Zambia, an agroprocessing company located in Chilanga, Zambia, produces juices and other products from wild fruits.
In this interview with Jeanette Clark, cofounder Frazer Handondo discusses the companys business model, the advantages of focusing on smaller retail outlets as a sales channel, and future diversification plans.
Zambia boasts a wealth of biodiversity however, it has been identified by USAID as possessing one of the highest deforestation rates globally.
It produces juices and other products from wild fruits harvested by rural community members.
Zambia has an abundance of indigenous and unique fruits that are wellsuited for value addition, including the baobab fruit, African medlar, monkey bread, wild loquat, governors plum, and several others.
Keypoints
- Related articles
- Making and selling fruit juices
- Targeting smaller retailers
- Product diversification
- Growth opportunities