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The startup says the equity investment, which comes after its 1 million seed round, will be funnelled into the companys growth and improved customer experience.
FarmTrace prides itself on being the premier cloudbased farm management solution that offers a wide range of tools to assist farmers scale and manage their operations.
FarmTrace claims its solutions can increase efficiency in farms and consequently boost yield.
Founded by Jacques du Plessis and Werner Lategan in 2015, FarmTrace bootstrapped its way into relevance for its first three years of operation, before landing its 1m investment in 2018. Speaking on the recent raise, Lategan, who functions as the startups COO, said, With this capital, FarmTrace will bring about the next wave of farming cost savings, yield, and efficiency improvements.
We will serve more farms, more products, and more geographies and ensure that we can help farms grow sustainably and profitably.
Secha Capitals managing director, Brendan Mullen, expressed confidence in FarmTraces model, maintaining that the solution was designed to solve the core pain points of farmers. Weve met with many agritech companies that treated agriculture as a homogenous sector and were not built with the farmer in mind.
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