It was a very quick decision with regard to getting it over the line.
What challenges did you face in your operations in South Africa and what challenges do you anticipate in the markets you will be expanding to
MG Firstly, I think the challenges in South Africa are slightly different to the challenges in Nigeria where we are planning to expand to.
The launch of ChatGPT seems to be changing that mentality which is a welcome development.
In Nigeria, I think the challenge will be to introduce the concept of ads and online services because the country has a very specific way of doing ecommerce.
The AI then steps in to handle everything else without overspending.
What would you say is the future of online advertising in Africa
MG I think the future of online advertising in Africa is definitely going to be more uptake of automation of campaigns, allowing business owners to focus more on the daytoday operations of their enterprises.
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