Favour Osoba
Rite Foods Limited, the leading food and beverage manufacturer in the fast-moving consumer goods sector, has partnered with the Lagos State Chamber of Commerce & Industry (LCCI) for the 37th Annual Lagos International Trade Fair (LITF) and is fully prepared to exhibit its unique brands that have been the hallmark of distinctiveness in their market segment.
This event serves as a platform for Rite Foods Limited to refresh consumers and participants with its 13 variants of the Bigi Carbonated Soft Drink, the Bigi Premium Drinking Water produced under high hygienic conditions with global best practices in purification, Fearless Energy Drink in its two flavours: Classic and Red Berry, the premium Sosa Fruit Drink with its five variants: Apple, Orange, Cranberry, Mixed Berries, Orange, Passion & Mango (OPM) as well as Rite Spicy Beef and Bigi Beef Sausage Rolls.
Additionally, the Africa Hall, one of the Chamber’s instruments for boosting Intra-African trade under the African Continental Free Trade Agreement (AfCFTA), will host representatives from 54 African countries. The event will also feature the participation of the Lagos Island Connect, a not-for-profit organization that promotes impactful policies and practices within Lagos Island and beyond, as well as the LCCI Mentees, which consist of young entrepreneurs showcasing their developments.
Ajibade Adedotun, the Media and Insights Manager of Rite Foods Limited, expressed the company’s alignment with the LITF’s values, as reflected in its product portfolio produced with state-of-the-art factory and cutting-edge technology.
This achievement is particularly notable given the strong competition, including multinational companies with larger marketing budgets. Rite Foods Limited’s rapid ascent is indeed a phenomenal feat, considering it was a relatively unknown indigenous brand just five years ago.
Contribute to the ongoing dialogue by sharing your insights.