While Facebook has been criticized for its handling of international issues such as the spread of misinformation and political interference, TikTok has managed to establish a strong global presence.
This has allowed the app to attract a diverse and engaged user base from around the world, further cementing its place as a cultural phenomenon.
Despite Facebooks challenges, it is important to note that the social media giant still boasts a massive user base, with over 2.7 billion monthly active users.
The apps unique algorithm suggests content that is tailored to each users preferences, making it highly addictive and engaging.
TikToks popularity has largely been driven by younger users, with over 60 of its user base being under the age of 30.
This has left Facebook scrambling to compete for the attention of younger users.
With TikToks skyrocketing popularity, Facebook is fighting to stay relevant and appealing to younger users.
TikTok, a shortform video app, has taken the world by storm in recent years, boasting over 1 billion active users worldwide.