Africa’s Smartphone market falls as inflation reduces demand —IDC (

Africa’s Smartphone market falls  as inflation reduces demand —IDC


dollar have negatively impacted demand for smartphones across the continent.

Shipments of feature phones across Africa also declined in Q1 2023, although not to the same extent as smartphones.

AFRICAS smartphone market declined by 3.4 percent quarteronquarter (QoQ) in Q1 2023 to total 17 million units, the lowest level of shipments since the start of the COVID19 pandemic in Q1 2020.

This is according to the latest figures announced by International Data Corporation (IDC), with the firms newlyreleased Worldwide Quarterly Mobile Phone Tracker showing that rising inflation and local currency depreciations against the U.S.

Feature phones remain relatively affordable and are still the preferred secondary device option for many consumers.


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