According to Steel, “Our Uganda business successfully demonstrated the demand for and replicability of the Copia model in bringing ecommerce to the Africa mass market.”
Just last year, Copia launched a 24,000 square feet Fulfillment Centre to make up for the increased demand for its services across 14 districts in the country.
Copia CEO Tim Steel and the Uganda Country Director, Diana Adeyemi during the company’s Ugandan launch in 2021
With this exit, Steel said that the company will double down on its operations in Kenya. “The Kenya entity is rapidly growing its ecommerce service, providing middleincome consumers with an unrivaled highquality, lowcost, distribution capability, built on a network of more than 50,000 agents. This service also provides local manufacturers with a unique, efficient route to market,” he added.
In Kenya, Copia currently has about 11 regional depots and one fulfillment centre at Tatu CityKenya’s first operational special economic zone.
Barely two years later, the economic downturn and constrained capital markets has forced the company to shut its Ugandan operations. “This decision is consistent with many of the best companies in Africa and across the world, which are responding to the market environment and prioritizing profit,” Tim Steel, CEO at Copia Global, said in a statement seen by Benjamindada.com.
Although this restructuring is the company’s move to focus on profitability, the CEO says the company will relaunch in Uganda and other parts of the continent in the near future.
Recently, the B2B ecommerce startup launched private label pulses as part of its growing range of private label offerings to its consumers, this was months after the company unveiled a new manufacturing unit to increase its output of affordable sugar and rice to the Kenyan market.
KeypointsHow Copia works
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