This strategy has proven successful, as their research shows that referrals contribute to a significant portion of their customer base.
Another challenge is the investment required to pioneer the eyewear manufacturing process. Research and development can be tedious and timeconsuming and also requires capital but it is a necessity to ensure that we are delivering a highquality product to the market, the founders said.
This article has been adapted from an interview originally published by Renew Capital.
Baganzi joined forces with cofounder Geogette Ochieng Ndabukiye to bring this vision to life.
Accessing highquality eyewear in Africa is often prohibitively expensive and unattainable for the majority of the population.
However, available alternatives are of subpar quality and fail to offer adequate value to customers, Baganzi explained.
When Wazi Vision initially started, the idea was to provide lowcost eyewear.
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