I wanted to demonstrate my governments unwavering commitment and support to the tourism industry in Malawi as a central piece of our ATM Strategy for revolutionizingthe three sectors of Agriculture, Tourism, and Mining to boost the productivity of our economy and the prosperity of Malawians, the President said.
The Malawian leader also revealed he has directed Vera Kamtukule, Minister of Tourism, to look at the environment of Malawi to identify both the tourism assets and obstacles hindering its progress in order to create a buoyant tourism sector.
In this respect, I directed the Minister of Tourism, Hon.
We also had ZimbabweMinistry of Environmental Affairs, Tourism and Hospitality Management and Tanzania Tourist Board represented, she revealed.
The Minister, who was full of appreciation for the support from the tourism industry, extolled the resilience of the people of Malawi for showcasing the countrys warmth to the visiting delegates in spite of the multitude of challenges particularly the recentcyclone, which has seen almost 1000 lives lost.
She was optimistic that the various networking session between the international buyers and local tourism service providers shall lead to business partnerships that will transcend into Malawi tourism products being sold on the international markets starting thisSeptember 2023 when most tour packages are developed for the 2024 season and beyond.
Justin Dzimkambani, chairperson of the Malawi Tourism Council, was full of praise for the president in participating in this very important.
The Malawi Vision 2063 plan provides futuristic hope for the people of Malawi and working hardwith the tourism ecosystem will help in actualizing the plan.
There was a total of 51 international buyers (tour operators /travel agents) and media from across Africa and the world including UK, USA, Germany, Italy, Spain, South Africa, Kenya, Zambia, Zimbabwe, Botswana, Ghana and Nigeria, who had the opportunity to sampleour tourism products and do business with our local suppliers.
Some of the highlights of the expo include pre and posttours organized for the visitors to enable them have a firsthand appreciation of Malawian tourism attractions.